Episode 39. Why Social Media Visibility Feels Hard for Moms Who Own Businesses and What to Do About It

Showing up on social media as a mother can feel heavier than anyone prepares you for.

In this episode, we explore why personal branding on social media feels so different after motherhood—and why visibility can feel exhausting, vulnerable, and emotionally loaded for moms in business.

Through a personal story and an honest conversation about motherhood, biology, and cultural expectations, this episode unpacks the real reasons visibility feels hard—not because of strategy, but because of the internal and societal pressure mothers carry. We talk about the “wired and tired” feeling so many moms experience, how perfectionism shows up online, and why courage—not confidence—has to come first when building a personal brand.

Inspired by Brené Brown’s work on wholehearted living, this episode invites you to rethink how you show up on social media, release the pressure to perform, and lead with authenticity instead of exhaustion.

You’ll hear about:

• Why social media visibility feels emotionally different after motherhood

• The biological, cultural, and internal pressures moms face online

• Personal branding through the lens of courage, worthiness, and vulnerability

• How to show up on social media without burning out or abandoning yourself

• Redefining success and visibility as a mother and entrepreneur

If you’re a mom navigating social media, personal branding, and the desire to be seen without losing yourself, this episode is for you.

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