Episode 31. Scaling to Six Figures as a Photographer: Steal Michelle Citrin’s Photography Business and Pricing Secrets
In this episode of the Joy Makers Podcast, host Nichole welcomes Michelle Citrin, a successful multiple six-figure photographer and owner of Michelle Citrin Studios, who is now sharing her knowledge and coaching fellow photographers for the first time. Michelle discusses her journey in the photography business over the last 16 years, the significance of pricing models and money mindset, and how motherhood has influenced her business decisions. The episode dives deep into how photographers can scale their business, break through income barriers, and avoid the trap of being a 'starving artist' by evaluating their pricing strategies. Michelle offers practical advice and insights on finding one's niche, dealing with challenges, and maintaining a balance between professional growth and personal life.
00:00 Welcome to the Joy Makers Podcast
00:10 Introducing Michelle Citrin
01:30 Michelle's Journey to Coaching
02:41 The Reality of Photography Pricing
04:48 Strategies for Scaling Your Photography Business
06:19 The Importance of Knowing Your Costs
14:53 Balancing Motherhood and Business
17:35 Experimenting with High-Value Services
19:25 The Importance of Offering High-Priced Packages
19:53 The Power of Pricing Psychology
21:02 A Life-Changing Client Experience
23:01 Motherhood and Business: A Balancing Act
26:31 The Emotional Work of Being a Mom and Entrepreneur
33:49 Final Thoughts and Advice for Photographers
Connect with Michelle here -
https://www.instagram.com/michellecitrin_studios/
You can Connect More with Nichole Here -
www.Nicholemchphotography.com
https://www.linkedin.com/in/nicholemhoward/
@Nicholemchphotography on Insta and TikTok!