Episode 51. Find Your People: Authenticity, Female Friendship & Building a Business That Lasts with Sarah Campbell

Business and EntrepreneurshipRelationshipsAuthenticity

Oct 15

You don't have to compete with other women to build something incredible. ✨

In fact, the right community might be one of the most powerful things you can have while building your business and becoming the person you want to be.

In this episode, I sit down with Sarah Campbell of Socials by Sarah to talk about authentic branding, entrepreneurship, and finding women who genuinely want to see you shine.

Here's what we explore:

Why authenticity matters more than trying to fit a mold
How storytelling helps brands build trust and connection
The lessons Sarah learned from motherhood and her health journey
Why growing a business requires boundaries and the right systems
How to outsource and expand without losing your values
What it means to find your people
Moving beyond “mean girl” culture and comparison
Creating safe spaces where women can support one another
Building a legacy business at a pace that works for you

Your next level doesn't have to come from doing everything alone.

Sometimes, growth looks like asking for help, creating space for the people you love, and surrounding yourself with women who celebrate your wins instead of competing with them. 💛

#WomenSupportingWomen #FemaleEntrepreneurs #AuthenticBranding #CommunityOverCompetition #WomenInBusiness #PersonalBranding #SmallBusinessOwner #EntrepreneurMindset #JoyMakersPodcast

00:00 Welcome and Guest Intro
02:17 Authenticity and Humility
05:13 Motherhood as Her Why
07:33 The Realities of Parenting
10:49 Date Nights and Marriage
14:45 Crohn's and Stress Management
17:30 Systems and Outsourcing Help
21:38 Growing a Team and Brand
23:04 Pacing Your Growth
23:25 Realm Community Win
26:39 When Community Becomes Buzzword
27:50 Kismet And Connection
28:28 Finding Your People
32:25 Growing Past Mean Girl Culture
34:42 Safe Spaces To Shine
36:19 Manifesting The Agency Future
39:05 Systems And Client Care
40:12 Joy Rapid Fire
42:20 Where To Connect
43:09 Final Thanks And Wrap

Meet Sarah -

Sarah Campbell is the founder of Socials by Sarah, a boutique social media agency that helps entrepreneurs, small businesses, and pageant titleholders grow their brands through authentic storytelling, personal branding, and short-form video content. A former elementary school teacher with a Master's in Education, Sarah reinvented her career after becoming a mom for the second time and now combines her passion for storytelling with her love of helping others share their message online. She is a wife to her husband, Justin, and a proud mom of two. Sarah is also a longtime pageant competitor, having competed in pageantry for over 25 years. She represented New Jersey as Mrs. New Jersey International 2021 and Delaware as Mrs. Delaware International 2025, earning Top 15 at Mrs. International both years. Today, she empowers women to confidently tell their stories, build meaningful brands, and create businesses with purpose.

You can connect with Sarah here -