The number one pose and prop to increase your credibility with your online audience

Ever wondered why everyone seems to be striking a pose with a laptop in hand?

What makes these seemingly ubiquitous photos such powerful tools in your marketing arsenal?

Well, I’ve got the answers you've been looking for.

In this blog, we'll delve into the why, what, and how of using a simple prop - the laptop - in your photos can build an authentic and compelling personal brand.

Why Laptop Photos?

Laptop photos may seem simple but; the beauty of their simplicity is they convey the message that you're working diligently behind the scenes.

Whether you're capturing yourself working in your current workspace, studio, coffee shop or even the dream setting where you create your clients visions, these photos project dedication and credibility to your audience.

What to Say When Using These Photos?

So you are starting to understand how these images can work for you, but what you are still wondering is, what the heck to SAY when posting them.

I got you covered here too!

When sharing laptop photos, seize the opportunity to connect with your audience on a deeper level.

Discuss recent news, stories, or statistics that align with your values.

Share your expert opinion to engage your audience and give them a glimpse into your perspectives.

Talk about upcoming launches, detailing who you aim to assist, and use this as a chance to nurture your audience before making a sale.

Additionally, delve into the behind-the-scenes aspects of your work, introducing your team, systems, and the tools you use.

In an era where virtual meetings are the norm, don't shy away from showcasing your Zoom-friendly work environment.

These photos aren't limited to social media; leverage them across your website, LinkedIn, Honeybook proposals, and more.

How to Make Your Laptop Photos Unique:

To avoid feeling like you're just copying everyone else, this is where the magic of personal branding can be infused into the photos.

  1. Choose a location and lighting that align with your brand aesthetic. Whether you're drawn to darker hues, vibrant colors, or clean and airy vibes, let your surroundings reflect your style.

  2. Consider your pose—whether you're an introverted entrepreneur or an extroverted go-getter, your posture should resonate with your personality.

  3. Finally, pay attention to your outfit; if you're a therapist who thrives in athleisure, there's no need for a formal suit in your laptop photo.

When you apply these tips, you can elevate your personal brand by mastering the art of adding simple props and poses to your brand imagery.

These visuals, when strategically used and personalized, become powerful storytelling tools.

With the right approach, you can not only showcase your work but also connect authentically with your audience.

So, grab your laptop, find the perfect spot, and start crafting a visual narrative that speaks volumes about who you are and what you stand for!

Personal Brand Photos below taken by Nichole MCH Photography

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