Case Study: How One Female Service Provider Went From Undervaluing her Work with Constant Discounting to Owning Her Brand, Power & Pricing & Her Biggest Sales Month in Business EVER
When Sarah* came to me, she had been running her medspa for 5 years.
On paper, she was successful – she had a beautiful space, she was serving repeat clients, she was steadily building a reputation, staying busy.
But behind the scenes?
She wasn't paying herself.
She had the weight of business debt on her shoulders.
She was struggling to balance the emotional weight of being a mom and an entrepreneur.
And every time a potential client asked for a discount, she said yes out of fear of losing the sale. Even though she knew intuitively that she was worth more.
When we had her initial consult I learned about her biggest struggles, which are not uncommon:
She felt stuck, constantly discounting services, undervaluing her expertise
She felt nervous about holding firm boundaries around pricing
She was not paying herself after 5 years of running her business
She was burdened by the weight of business debt despite being "busy"
She was lacking true confidence in her value as both a Nurse Practitioner and business owner - even though she was doing amazing work for her existing clients
She felt like her brand visuals didn't truly match to the high level of professional service she was providing
She didn't really understand her unique value or how to communicate it in her marketing
Sound familiar?
Her Transformation
Over 3 months in my Empowered Coaching + Brand Photography Program, Sarah completely shifted her relationship with money, visibility, and her own worth.
What We Worked On:
MONTH 1: We focused on creating clarity on her true desires & laying the foundation for her to achieve them.
We set SMART goals around sales, confidence, and internal systems for her medical spa
I helped her identify and address mindset blocks around pricing and visibility
We tracked discounting patterns to uncover the "why" behind saying yes to every discount request
We defined her high-ticket services and what truly lit her up
MONTH 2: Visibility & Embodiment
She completed a full brand photoshoot with professional styling, makeup, and BTS content with my team.
She processed mindset shifts around being fully seen and visible as an expert
She received a Personal Brand Photo Playbook with organized images, captions, and messaging themes
We built her a 3-month content framework around her new brand identity
MONTH 3: Implementation & Mastery
Practiced new pricing scripts and held boundaries in sales conversations
Committed to full-price consults with no discounts
Celebrated wins and set next-quarter goals for continued momentum
Her Results
✨ She Hit a record sale in ONE DAY
✨ She Hit a record sales MONTH
✨ She Stopped discounting her services
✨ She Finally started paying herself after 5 years in business
✨ She Began paying off her business debt
✨ She Owns her power and isn't afraid to refuse discounts
✨ She Feels confident as a business owner and Nurse Practitioner
In Her Own Words
"Hiring Nichole has truly been one of the best investments I’ve made for my business! She is worth every penny. I worked with Nicole both as a business coach and as a brand photographer, and the combination was incredible. As my coach, she took the time to really understand me, my business, my goals, and even the challenges I faced as a business owner, mom, and wife. This made the photography session so much more impactful—she already had a clear understanding of my vision and was able to capture it perfectly.
As a coach, Nichole has helped me shift my mindset around money, employees, and leadership, giving me the confidence to grow as an owner. As a photographer, she brought my brand to life with photos I’ve been dreaming of for years. She helped me see how everything ties together and made my brand feel complete.
Nichole is hands-down the best, and I am so grateful I hired her. If you’re on the fence—do it! You won’t regret it"
— Sarah*, Nurse Practitioner & Medspa Owner
What Made the Difference?
This wasn't just about "mindset work" or pretty photos. It was about:
Getting to the root of why she was discounting (fear, worthiness, visibility blocks)
Building systems to track patterns and make empowered decisions
Stepping into visibility with professional brand photography that reflected her expertise
Holding accountability through consistent coaching and Voxer support
Taking bold action with new pricing boundaries and sales scripts
The photography gave her the visual confidence to show up powerfully. The coaching gave her the internal confidence to charge what she's worth.
Together? That's where the magic happens.
Is This You?
If you're a service provider who:
Is "busy" but not profitable
Chronically offers discounts out of fear of losing clients or not attracting new clients
Hasn't consistently paid yourself in months (or years)
Knows you're worth more but can't seem to charge it
Feels invisible or unclear in your brand message
...then this program is for you.
The Empowered Coaching + Brand Photography Program is a 3-month intensive program designed to help you get clear, get visible, and get paid what you're worth.
How This Connects to Your Business & Brand
I see this all the time in brand photography sessions and coaching calls. Someone will come to me saying, “I just need photos” or “I just want more clients.” But when we dig deeper, what they really want is to feel confident showing up online, to be seen for who they truly are, and to attract the right opportunities—not just more work.
The Empowerment Piece
For me, empowerment isn’t about adding more to your plate. it’s about aligning your actions with your vision and energy. When you get crystal clear with S.M.A.R.T goals, you naturally free up time and space to create, to rest, and to actually enjoy your business. Which is why many of us got into business in the first place, to enjoy the work we do and how we serve others vs. feeling like we are constantly grinding it out like we did at our 9-5’s.
So, if you’re feeling overwhelmed or unsure about where to focus next, I’d encourage you to sit down and write one S.M.A.R.T goal for this season. Just one. Let it anchor you, guide your daily actions, and remind you that small, intentional steps compound into big, aligned results. Like James Clear mentions in his book Atomic Habits, “Success is not a one-time event; it's a culmination of daily habits".
Because your brand and your business. isn’t built overnight. It’s built through clarity, consistency, and courage.
Ready to Take This Further?
If you’re ready for support in setting intentional goals and aligning them with your brand, I’d love to help. Whether that’s through a coaching session to map out your next steps or a brand photography experience to visually bring your vision to life, consider this your invitation. Let’s make sure your goals and the way you show up in the world are fully aligned with the business and life you’re creating. Click the learn more button below and we can set up a time to connect! To see the photos from her session click HERE!